Fat Kid Deals
Fat Kid Deals has a major following on twitter because of their amazing deal alerts. I built them a site that provided a resource to which users could be funneled. We needed a place to be able to elaborate on events, deals, value content, and affiliate marketing outside of twitter.
I built this site on top of the ever-popular astra theme framework so that content creators could quickly create beautiful content on a platform on which they were comfortable using.
Fat Kid Deals has a massive following of twitter-bound deal-hunters, but a completely undeveloped website. The FKD team posts hundreds of deals per day, and has a vibrant following on discord.
We identified how having a website to accompany twitter could dramatically expand the value proposition of Fat Kid Deals. We were able to creat a space that offered an expanded area to review & compare products, showcase deals during Amazon Prime Day events, and even add value content to educate consumers in various categories of retail products.
I designed and built a fully mobile-first site to support the Fat Kid Deals web presence. After we realized that over 2/3 of FKD’s traffic is via mobile devices, we knew that mobile-first was more important than ever.
By emphasizing our Hubspot integration for email newsletter signups, we quickly grew our mailing list. Much of the content on the site was designed around driving signups for our mailing lists.
To complement FKD’s paid marketing campaigns, we designed a handful of extra post content templates, or “squeeze posts” to specifically drive increased conversions and decrease bounce rates.